The size of a business hardly matters on the Web where effective Internet marketing strategies enable small business to promote their products and services alongside large companies with huge marketing budgets. Landing at the top of search engine results pages directly affects sales and profits as a vast majority of Internet searchers tend to view [...]
Search engine optimization or SEO sounds complex to business owners who may be aware of its importance but who lack the skills to implement it. While SEO generally boosts rankings in major search engines, its main targets are the top rankings of search results pages of Google, the world’s leading search engine. By following a [...]
If you are a builder, you know the importance of building a house on the right foundations and building a website is no different. WordPress is the most popular content managment structure (CMS) available, it is free, easy to use and it is loved by Google. On top of wordpress lives your chosen theme, and [...]
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This is a screen shot I took a week ago of a client’s website that was getting Google traffic from the wrong countries. The Domain name is a ‘.com’ but her business is serving local customers in Melbourne and Geelong. As you can see from the image, 49% of her organic Google traffic was coming [...]
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