Small Business SEO

The size of a business hardly matters on the Web where effective Internet marketing strategies enable small business to promote their products and services alongside large companies with huge marketing budgets. Landing at the top of search engine results pages directly affects sales and profits as a vast majority of Internet searchers tend to view [...]

Google SEO Guide

by Craig McCarthy

Google SEO Guide

Search engine optimization or SEO sounds complex to business owners who may be aware of its importance but who lack the skills to implement it. While SEO generally boosts rankings in major search engines, its main targets are the top rankings of search results pages of Google, the world’s leading search engine. By following a [...]

If you are a builder, you know the importance of building a house on the right foundations and building a website is no different. WordPress is the most popular content managment structure (CMS) available, it is free, easy to use and it is loved by Google. On top of wordpress lives your chosen theme, and [...]

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This is a screen shot I took a week ago of a client’s website that was getting Google traffic from the wrong countries. The Domain name is a ‘.com’ but her business is serving local customers in Melbourne and Geelong.  As you can see from the image, 49% of her organic Google traffic was coming [...]

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Don’t get robbed by your domain name renewal

by Craig McCarthy

There are many things I enjoy about Internet Marketing – building websites, channeling traffic, analysing data etc. One of the major things I like is that I continue to learn new skills everyday because there is so much to learn and the landscape is always changing. This week I learnt how to transfer domain names [...]

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Basic Tools for Small Business Internet Marketing

by Craig McCarthy
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Small business Internet marketing is as essential as the traditional marketing media of print, TV and radio. Unlike the usual forms of advertising, Internet marketing has a wider reach and costs much less than radio or TV airtime. With an estimated 2 billion Internet users going online everyday to search for products or services they [...]

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Best Google Search Engine Optimization Strategy

by Craig McCarthy
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Landing on the top search results of Google is every webmaster’s goal because it is linked to increased sales, profits and marketing success. An on-page Google search engine optimization (SEO) strategy, however, involves a combination of techniques specifically designed for a web page. Principles of Google Search Engine Optimization Relevance: Google strives to provide the [...]

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How to Increase Website Traffic

by Craig McCarthy
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Internet traffic is the lifeblood of every website. The mere existence of a website does not guarantee visitors nor does its visual design automatically increase website traffic. Correct website architecture is only one of several factors essential for traffic generation, making search engine optimization (SEO) a constant strategy for website success. Effective ways to increase [...]

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How to improve Google Ranking

by Craig McCarthy
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Studies indicate that the number 1 search result generated by Google typically receives at least 40 percent of Internet user click-throughs. Moreover, there is an increasing number of studies that show how internet users tend to view only the links found on the first page. The secret to improve Google ranking lies in a combination [...]

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How to Improve Search Engine Ranking

by Craig McCarthy
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Maintaining a website requires search engine optimization (SEO) practices in order to boost search visibility and to stay on top of search results. The first page of search results typically display the top 10 most relevant results for queries with matching keywords. In a market with high competition and very little product or price differentiation, [...]

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