Search Engine Optimisation Blog by Craig McCarthy
Search engine optimization or SEO sounds complex to business owners who may be aware of its importance but who lack the skills to implement it. While SEO generally boosts rankings in major search engines, its main targets are the top rankings of search results pages of Google, the world’s leading search engine. By following a [...]
Landing on the top search results of Google is every webmaster’s goal because it is linked to increased sales, profits and marketing success. An on-page Google search engine optimization (SEO) strategy, however, involves a combination of techniques specifically designed for a web page. Principles of Google Search Engine Optimization Relevance: Google strives to provide the [...]
Studies indicate that the number 1 search result generated by Google typically receives at least 40 percent of Internet user click-throughs. Moreover, there is an increasing number of studies that show how internet users tend to view only the links found on the first page. The secret to improve Google ranking lies in a combination [...]
Maintaining a website requires search engine optimization (SEO) practices in order to boost search visibility and to stay on top of search results. The first page of search results typically display the top 10 most relevant results for queries with matching keywords. In a market with high competition and very little product or price differentiation, [...]
