Studies indicate that the number 1 search result generated by Google typically receives at least 40 percent of Internet user click-throughs. Moreover, there is an increasing number of studies that show how internet users tend to view only the links found on the first page. The secret to improve Google ranking lies in a combination of steps known as search engine optimization or SEO.
How SEO can improve Google ranking
Arrange elements for Google bots to see: Google relies on automated search programs known as crawlers or robots to view specific data on thousands of HTML pages. When a website is not ranking well, an Internet marketing specialist will usually examine its web pages and asses its viability to search engine robots. Adjustments in the title tags, meta description, page URLs, and the accompanying text of image, audio and video files are some of the basic practices useful for SEO.
Enable users to find useful content: A well written article that is informative will still need SEO for Internet users or a website’s target audience to find it. It is good practice to include well-researched keywords in the title tag, the first few lines of content and in several portions of the body content.
Use social media for building links: Create a blog with useful and interesting content that can be linked to the main website. Blogs allow users to leave comments and easily turn viral with social media buttons for sharing and re-tweeting interesting posts. Install a google +1 button for Facebook users to indicate their approval or your web page.
Register at various social networks such as Facebook, Twitter, YouTube and LinkedIn under your business name or professional name. Keep these social network accounts active by posting updates, links, photos and video files related to the business.
Increase social interaction: Leave intelligent comments with a signature file containing your site’s URL at forums discussing relevant topics. Participate in discussion threads, comment on blog posts and respond to comments on your own blog. The inbound links generated by these interactions improve Google ranking as part of social proof.
Test and measure: Google search criteria constantly change in response to Internet behaviour. As a result, SEO to improve Google ranking requires frequent review, testing and analysis. New techniques may be developed in order to address changes in Google’s search algorithm. The best way to deal with Google changes is to engage the services of an Internet marketing specialist who has a good grasp of SEO and years of actual SEO practice.
